50
R Magazine
The
Powerhouse
Behind Transformational
Experiences
hen you think of the world’s
most powerful transformational
experiences - the ones that
leave you breathless, buzzing,
forever changed - there’s always someone
behind the curtain, quietly orchestrating the
magic. At Mindvalley, that someone is Laura
Viilep.
As the Head of Global Events for one of the
most respected personal growth platforms in
the world, Laura doesn’t just plan conferences
- she choreographs entire worlds where
transformation unfolds. Over the past 13 years,
she’s produced immersive experiences across
20+ countries, touching thousands of lives with
her signature blend of creative vision, strategic
precision, and soul-centered leadership. Her
latest project for Mindvalley includes a 2-day
hybrid summit for 15,000 people produced in
Los Angeles featuring Gwyneth Paltrow and
Dr. Joe Dispenza.
“As event planners, we want to
orchestrate everything to the smallest
details. But when things go wrong,
that’s where the magic often begins”.
— Laura Viilep
Named one of Eventex’s Top 100 Most
Influential People in the Event Industry, Laura
is the rare kind of leader who makes even
chaos feel intentional. Whether it’s a blackout,
a hurricane, or a speaker MIA, she knows how
to turn mess into momentum—and moments
into magic.
I had the honor of sitting down with Laura to
explore her unexpected journey into events,
the wildest moments she’s weathered, and
how she continues to craft awe-inspiring
experiences in a world that’s constantly
evolving.