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Laura: Absolutely. In some places, “yes” doesn’t really
mean yes. In others, things move at a completely
different pace. That’s why site visits and relationships
are critical. You have to understand how to negotiate
and communicate across different cultural norms. And
always have a backup plan. Always.
Tech, Tools & AI: A Look at the Toolkit
Catherine: Let’s peek inside your toolkit. What keeps you
organized?
Laura: I still love spreadsheets! But we also use Airtable
for managing agendas, speakers, and sessions. For larger
events, we build custom apps that connect to our Airtable
database, so updates are real-time. Automation is crucial,
but I’m cautious about overusing AI. It should support
human connection, not replace it.
A Personal Touch in a Professional World
Catherine: How do you balance it all—travel, career,
motherhood?
Laura: I’m very intentional. I train in the morning to fuel
my energy, and when I travel, I sometimes bring my kids
along. It’s opened their world, too. They’ve experienced
these events and grown through them. But I also know
when to draw the line—when I need to be fully present
with my team and attendees.
It’s a reminder to all of us doing purpose-driven work: you
don’t have to choose between impact and intimacy—you
just have to choose intention.
What’s Next for Laura Viilep?
Catherine: What are you excited about in the future?
Laura: I’m watching how AI continues to evolve in our
space, but I’m most passionate about in-person events
and retreats. That’s the future. I’d also love to expand and
support more brands beyond Mindvalley, helping them
create experiences that change lives. And I want to help
young professionals in this industry rise with integrity
and purpose.
“The more digital the world becomes, the more
in-person experiences will become a luxury. Real
connection never goes out of style.”
Rapid Fire With Laura
Favorite destination? Jordan—for its uniqueness. And
Six Senses in Ibiza for luxury group experiences.
Most memorable speaker? Eric Edmeades. His speaking
workshop changed how I communicate—and how I live.
Secret superpower? I haven’t had sugar in over 10 years.
No desserts. No cravings. Just clarity!
Favorite tool? Airtable—for syncing sessions, speaker
info, and live updates across teams.
Laura Viilep reminds us that the most powerful
transformations don’t just happen on stage. They unfold
in the quiet moments—between sessions, inside a
sunrise meditation, or sparked by a single sentence from
a stranger. And behind each one is someone like Laura,
designing the space for that magic to unfold—not just
with logistics, but with love.
VIEW THEIR FULL PROFILE ON RETREATMATCH.COM ---------
Catherine Kontos I’m the founder of
RetreatBoss, where we help retreat leaders,
corporations, and organizations curate their
dream retreats and events. With over a
decade of experience in retreat facilitation,
hospitality, and event design, I’ve had the pleasure of
serving thousands of clients worldwide, creating impactful
experiential retreats and corporate events that leave
participants feeling refreshed and inspired.